CheongKwanJang Launches Premium Deer Antler Velvet Brand Cheon Nok

Cheon Nok Jeong Everytime and Cheon Nok Tonic are KGC’s Newest Products

March is a time in which winter chills begin to dissipate and full spring begins to set in. In Korea, however, this is a season in which toxic fine dust from China and large temperature differences necessitate special care for the health. In addition, warming climate in the spring means that people must watch their health in order to overcome the spring sleepiness.

CheongKwanJang, the leader of health functional foods market, came up with Cheon Nok, a product made from deer antler velvet that was preferred since the ancient times. High-quality ingredients were hand-selected by the company, and using the wisdom of the old and dedication of the makers, this product whose name means “precious deer antler velvet gifted by the heavens.” It is indeed a brand that customers can trust and take, because Korea Ginseng Corporation (KGC) applied the strictest quality control measure to create this most premium deer antler velvet product.

King Yeongjo, a sovereign during the Joseon Dynasty era who lived a long life of eighty-tree years, is said to have frequently used deer antler velvet medicine, according to the Annals of the Joseon Dynasty. As shown by historical records, deer antler velvet is and was a precious medical ingredient preferred by many.

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New Zealand is a country that nurtures deer farming as a national venture, with the government applying strict control measures for deer that roam free in the expansive pastures of the island nation. It would be remiss to doubt the quality of Cheon Nok, which is made with the prized antler velvet from New Zealand deer that enjoy the carefree lives in farms that closely resemble their pristine natural habitat.

Cheon Nok is a product 2that is manufactured from select antler velvet on deer which grew in pristine natural environment of New Zealand, applying one hundred ten years of experience and knowledge from the premium health brand CheongKwanJang. The product targets a wide range of customers, from those who are first-time consumers of deer antler velvet to men and women who have enjoyed the oriental medicine ingredient for decades. Cheon Nok is a premium deer antler velvet brand with quality taste and profound flavor, composed of two products: Cheon Nok Jeong Everytime and Cheon Nok Tonic.

Cheon Nok Jeong Everytime and Cheon Nok Tonic are products developed for various preferences of the wide customer base of the brand. Cheon Nok Jeong Everytime features stick-type packaging that contains deer antler velvet and red ginseng extract, which can be conveniently consumed. This product is packaged in the same way as Korean Red Ginseng Extract Everytime in stick packaging, and is expected to be popular among office workers with busy schedules.

Cheon Nok Tonic is made with deer antler velvet extract and six-year-old red ginseng extract, with the addition of herbal ingredients such as matured foxglove and boxthorn, completely harnessing the energy of various herbal ingredients that relieve fatigue. Cheon Nok Tonic is effective for quick restoration of energy and gradual increase in overall physical health.

CheongKwanJang Cheon Nok is a premier product that contains health from deer antler velvet, made to protect the health of the customers and their loved ones. CheonNokJeong Everytime and Cheon Nok Tonic can both be purchased in all Korean CheongKwanJang stores, with launching events taking place until February 26. This will be a great opportunity to gift a vital life through deer antler velvet to family and friends, as well as customers themselves.

 

Buyeo Korea Ginseng Factory, the Home of CheongKwanJang The Sacred Site for Korean Red Ginseng for Six Decades Since the Korean War: The Hidden Power of C3heongKwanJang, which Exports to Sixty Countries

President Xi Jinping of China, who visited Korea in July, was given a special present in the country: Cheon Sam, red ginseng produced in the highest quality in Korea. The high price that goes over six million Korean won, as well as its small production quality, make it the most precious and the rarest red ginseng product in the world.

Lee Jong-hee of Korea Ginseng Corporation says that Cheon Sam means “ginseng from the heavens,” and only one out of ten thousand ginseng roots can be given the opportunity to become one. Among the harvested ginseng roots, KGC selectively picks those with the right size and colors to assort the 0.001% that will be made into Cheon Sam. Due to this rigorous selection process, Cheon Sam was considered to be the best gift from the ancient times, which makes it a no surprise that President Xi smiled widely after receiving Cheon Sam from President Park Geun-hye of Korea.

Buyeo Korea Ginseng Factory, a Sacred Site for Korean Red Ginseng: When this reported visited KGC Korea Ginseng Factory in Buyeo, Chungcheongnam-do (Buyeo Factory), the employees were busy at steaming and drying fresh ginseng to produce red ginseng. After passing through the air shower room, which was installed to prevent external germs and dust from coming into the factory building, a thick bitter smell of ginseng hit the nostrils. Jo Seung-hee, who led the factory tour, joked that workers here say that even the smell will make people healthy in this facility, but it seemed less like a joke, since the smell did seem incredibly invigorating.

 

4September to November is the busiest time for Korea Ginseng Factory, as most of the red ginseng products supplied throughout the year are made during this period. Just this year, eight thousand tons of six-year-old red ginseng went through the detailed manual process of steaming, drying (controlling the water content of steamed ginseng to an appropriate level), forming (polishing the shape of steamed and dried red ginseng), and selection (picking additional ingredients for whole and processed red ginseng products), which ultimately creates Korean red ginseng with a world-class quality.

Sanitation is a top priority for Korea Ginseng Factory to maintain the best quality. The sanitation level in the Buyeo Korea Ginseng Factory is Class 10000 or better, which means that the number of dust particles with a size of 0.5㎛ in 1ft3 is maintained at 10,000 or lower: This is a sanitation level required for facilities that manufacture medical products. Thanks to such efforts at hygiene, Korea Ginseng Factory not only obtained sanitation certification from the Korean government, but also received HACCP certifications from Australian Therapeutic Goods Administration (TGA) and Saudi Food and Drug Authority (SFDA). Last year, the facility also acquired halal certification, the highest food certification in the Muslim world.

During the tour of the entire manufacturing facility in Buyeo Korea Ginseng Factory, visitors must change smocks, galoshes, hats, and masks at least three to four times, because each manufacturing process and line has separate sanitation facilities such as air shower rooms, which are also independently controlled. In order to view selection process after watching the steaming process, visitors must change their galoshes, and in order to visit the facility manufacturing processed red ginseng products such as extracts, they must again pass through two air shower rooms and put on different smocks and masks.5

Such sanitation management allowed Buyeo Korea Ginseng Factory to host twenty thousand visitors a year, including two thousand foreign tourists. Lee Jong-hee says that visitors must make a reservation at least three months in advance for a tour in September through November, during which ginseng harvest and red ginseng manufacturing take place. Writing the Sixty-Year History of Korean Red Ginseng: The history of Korea Ginseng Factory goes back to the end of the Korean War. Seeds for Gaeseong Ginseng, which were acquired in 1956 after much difficulty, are the origin of the booming Cheon Kwan Jang and Korea Ginseng Factory today. The factory, located in the current site near Geumgang River after its relocation in 1978, is the largest red ginseng factory with 180,000㎡ of area and building area of 76,000㎡. During the 1980s, it was the factory manufacturing products supplied to the presidential residence to be used as gifts for foreign dignitaries, and now it has evolved into a basecamp for promoting the superiority of Korean red ginseng, which has an unparalleled efficacy compared to Chinese and Canadian red ginseng.

Korea Ginseng Factory also plays an important role in improving the income of ginseng farming households. The eight thousand tons of ginseng supplied to the factory are from a wide range of locations in Korea from Haenam, the southernmost municipality on the Korean Peninsula, to Beangnyeongdo Island, the westernmost island in the country, except for Jeju and Gyeongsangnam-do areas. Contract cultivation system means that KGC plans sowing, breeding, and harvesting in detail; farms that have recently harvested six-year-old ginseng used to make red ginseng are strictly directed to leave the field fallow for two years in order to restore the fertility of the soil. In addition, the growing roots must pass two hundred and sixty tests regarding microbe level and soil quality in five stages in order to be harvested to become Korean red ginseng. This process not only enhances the brand power of Korean ginseng, but also strengthens the foundation for Korean ginseng industry.

Eom Seong-won, reporting for Money Today

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